The tickets for the Heineken Experience in Amsterdam cost 17 euros. With the ticket comes 3 glasses of beer and a free gift. Heineken Experience is sort of like a museum trip. You get to see the tools and equipment they use back in the days to make beer, along with the ingredients. They teach you how to pour beer and at what temperature the beer should be kept. I guess you can say its an overall experience of how Heineken is made.